9944 Buckeye St. NW
Albuquerque, NM 87114

Red Sapphire DJ Entertainment

Beyond an Experience, It's an Adventure


Red Sapphire DJ Entertainment Blog. Get the latest information on what Red Sapphire is doing, our new DJ packages, and options.

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Introducing Our Neon Mirror Photo Booth

Posted on January 2, 2018 at 8:25 AM

Now featuring our neon mirror photo booth.  It will be a great addition to the option lineup.  Contact me for more details.

Double fog fury with video mixing

Posted on November 17, 2017 at 9:20 AM

We had so much fun doing this event.  These high schoolers were going haam.  Fully customized system with dual subwoofers, dual fog fury machines, and video mixing.  I can't believe we are toward the end of the forth quarter.  Got some more new things for 2018; I see a mirror in your future (just a little hint).  Only the very best to all of you for next year, and God bless!

Now Offering Backdrops!!

Posted on July 31, 2017 at 10:40 PM

I've been wanting to do backdrops for years because they add so much elegance to an environment. As Red Sapphire has begun to grow I've been able to take on additional assistants to help with setup of larger events. Our backdrops are much more stable than the typical pipe-and-drape stuff out there. My system is solid as a rock. Contact me for more information on this new mid-year option.

Animal Style Package

Posted on May 1, 2017 at 8:20 PM

I just finished with school, and prom events for the second quarter of the year.  I had a blast with these amazing young adults.  I met so many that have so much on the ball.  This customzied setup included some concert quality moving heads, and rear projection video mixing.  I call this package "animal style."  It's off the menu, but if you know the right guy you can order it.

Thanks to all the amazing schools this year.

DJ Evan

Wedding at Hacienda Vargas

Posted on November 16, 2016 at 3:55 PM

DJing this amazing event in Algodones, NM.  When the fraternities and sororities want their events done correctly they know who to go with.

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Old Town Albuquerque Wedding Ceremony

Posted on October 7, 2016 at 12:20 AM

My objective in doing wedding ceremony miking and music is to make the audio system blend into the surroundings perfectly.  See how there are no visible speakers perched on tripods?  Your photos won't need to be edited so much in post because the raw result looks great.  Your photographer will thank you for having me do your ceremony, and you will appreciate the elegance of a seamless wedding ceremony.

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Wedding at Albuquerque Expo Villa Hispana

Posted on August 22, 2016 at 1:05 AM

Amazing clients and guests for this wedding at Albuquerque Expo Villa Hispana. Tiofilo Vigil performed La Entrega and some dinner music for everyone. I provided the audio and miking for him, and it sounded perfect. The video ends with some dancing to Flor De Las Flores. I absolutely love working with creative clients that think outside the box regarding their venue, and vendor selection.

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Nature Pointe Wedding Facility

Posted on August 19, 2016 at 5:15 AM

Always an amazing time with great clients, guests, and vendors.  This wedding was at the Nature Pointe wedding facility.  This is what a dance floor is supposed to look like.

DJ Evan

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DJ Sales Manipulation

Posted on July 7, 2016 at 3:30 PM

So, I was recently on Youtube, and came across a video in my feed as a "recommended video" to watch. I clicked on it because the title looked interesting, "Sales Tips for Selling Your DJ Services with Rick Brewer." I work every weekend, so the video itself doesn't really apply to me, but I always like to see what new tactics my competitors are using to artificially make themselves look better. The speaker in the video is the type of guy who gets hired to do sales presentations in Las Vegas for DJ conventions like Mobile Beat which occurs every February. A number of my competitors attend Mobile Beat every year with hopes of becoming a better DJ since they haven't figured it out yet. I got a quarter of the way through the video, and realized that the salesperson in the video is not much of a DJ; any real DJ would recognize that he is a poser.

A poser is one who claims or acts the part, but is not in the business for the art or creativity. Instead they are in it for the money or image. His poserness became most apparent to me when he explains that it's the performance, and not the music which is important in DJing. This is a guy who has given up on the true essence of what a DJ is (playing great music), and has sold himself out to the business side. Let's just say that if you put this guy next to me at a DJ event; he would get embarrassed real quick.

Lately I've been seeing more and more of this way of thinking in the Albuquerque DJ industry. There's actually a DJ company in Albuquerque which is part of a franchise system with its headquarters located in another State. The company issues bonuses and awards to its franchises that have shown the most sales growth. This procedure causes company managers to do almost anything to obtain your business including stalking you with texts and phone calls even after telling them no. This process doesn't encourage quality whatsoever; it only encourages sales volume. I know because this company always used to beg me to handle DJ events for them. I told a few of those companies that I wasn't interested in their deceptive practices, and there's no reason for me to buttress their business image with the high quality work I provide. It used to be that this franchise company was looked down upon for their practices, but many DJs have been selling themselves out by going political first.

So, what would I look for when picking a DJ for my event? Well, salespeople can say pretty much anything to prop themselves up on a pedestal, but we all know that talk is cheap. The better question to ask is, "What are the red flags that indicate a garbage company?"

First, always check if the company is a multi-op with more than two DJs. Multi-op companies are the very definition of greed over quality. They are easy to recognize because the company will post pictures of a crew of employees. Or, they will post on their page, "employment opportunities available," or something similar. Run for the hills when you see this activity. I've been getting numerous calls from brides and grooms telling me that their DJ cancelled on them a week before their event. Guess what, all of these calls have come from clients that booked with a multi-op company recommended to them by a venue manager or photographer they have close ties with.

With a multi-op company, like Forrest Gump would say, "You never know what you are going to get." You wouldn't want the guy next door performing brain surgery on you right? You wouldn't want that same guy performing at your intricate and detailed wedding either. In all the time I've been a DJ I've never missed an event that I was hired to perform at, and I am a single-op company with two assistants.

The second factor to consider is their political connections in the industry. Political science is essentially influencing others through coercion via group-think. It's basically herd mentality where a larger group can manipulate the thinking of another group even when the thinking is erroneous. I'm in the process of writing a separate blog about this specific subject, but I will touch on it here. The more a vendor must actively contact vendors, photographers, wedding planners, and venue coordinators in order to get work, the worse the product is.  One, it gives them the option to slack off more since they know they will continue to get work via recommendation from other gullible vendors and managers. Second, their product is so bad that they can't rely or depend on repeat business based on prior client or guest recommendations, so they need to go political to survive. I will be expanding on this topic in a future blog, so stay tuned.

The next red flag is an inflated price for services. There's a whole psychology behind price setting. Researchers conducted studies where they placed two cakes exactly the same side by side. The tasters were told that one costs $15.00, and the other costs $45.00. The tasters described the $45.00 dollar cake as having a better flavor and smoother frosting. They were exactly the same cake, yet the tasters' minds were manipulated into thinking the more expensive one was better.

This is price setting trickery at its best. The over-priced company sets their prices in such a way as to try and make you think you are getting a better product, and also so you won't complain when things go wrong. Price gouging also feeds into the concept of "The Cinderella Factor" the salesman discusses in the video. No one wants to look like a fool for paying too much for a service, and then having to say that it did not live up to expectations. Reasonable prices make the client take a more critical and involved approach with their event. This concept will never work with most of my competitors because they have either a quota to make (set by a franchise in another state), or they have uncontrolled business expenses which they need to dig themselves out of every month. I'm not affected by those harnesses. 

So, why did I draw attention to the video? I need people to see the sales trickery they are up against in this wedding industry when they go out and interview DJs and other vendors. You will see more and more of these slick salesmen as there has been an influx of people into the wedding industry due to job turnover, or people thinking it is easy money. They will often take cover under the banner of a well-advertised company name in trying to get experience. Do you really want your event to be the one they are getting experience on? People need to see the difference between a company where the ultimate goal is sales volume, and another one such as Red Sapphire DJ Entertainment where quality is paramount.

Below is the video information, and thanks for reading.

DJ Evan

Search in Youtube "Sales Tips for Selling Your DJ Services with Rick Brewer" to find the video.

Do I Really Need a DJ?: It All Depends

Posted on October 8, 2015 at 2:20 AM

So, you are looking around for a DJ because you either want a DJ, or your friends and family are encouraging you to have a DJ. Dancing and listening to music at a wedding can be both fun for yourselves, and way of providing entertainment for people you care about.

The most important question to ask first is, “Do we like to dance?” That may seem an obvious question, but sometimes folks get so caught up in other factors that they forget to answer the one in front of them. Do you enjoy going out to clubs or bars to dance with your friends, or significant other? Have you always enjoyed going to school dances, or college formals? The goal of a DJ is often to get people up out of their seats to jam out to some fun music. Your guests want to share in the fun with you, so when they see you and your wedding party on the floor they can’t help but join in.

The next question is, “Do we want to hire a DJ?” There are tons of apps, and music services out there where someone can create a playlist, or a custom music station, and let that play for the evening. I completely understand this option simply because I definitely wouldn’t want a sub-par DJ performing at my event. To me, a sub-par DJ is one that goes and plays some music, and doesn’t take an interactive role in the event. In that scenario there’s really no difference between the Ipod and the live DJ.

Really good DJs have a style and involvement that is uniquely theirs. Upon hiring a DJ, you allow them to take the music you like, and form a smooth mix around that music. There’s always a form of control that the DJ takes on when allowing them to create a mix that can’t be duplicated by a machine playing random songs. Beat matching, bpm counting, scratching, song transitions, customized song arrangements, genre transitions, etc… are all factors that an app just can’t duplicate effectively in a live setting, and it often comes out sounding cheesy, tacky, or haphazard.

Another question to consider is, “Do I want my event to be well organized?” Over the years, I’ve learned to be a day-of event coordinator. I always put together a wedding outline with each client which contains major events such as the cake cutting, 1st dance, La Marcha, etc…. I take on the responsibility of making sure that the flow of events moves along very well.

I’m sometimes at odds with certain photographers, wedding planners, or even venue managers because I tend to make them look bad if they are not on top of their game. If the food is not served on time then I will question the facility about it. If the photographer steels the bride and groom for periods of 30 minutes or more then I question them about it. That’s what you want, a Bold DJ; someone who can take the reigns, and guide the event in an organized fashion. You don’t want the kiss-up DJ because they are often so afraid that they will lose the recommendation from a vendor or facility, that they will agree to them doing whatever they want at whatever time.

Another important questions is, “What type of gear will be provided?” The market for audio and lighting rental has gone up because there are so many terrible DJs out there that have turned people off from having a DJ at their wedding. Folks will rent the gear, and put on an mp3 player. My audio gear is either made in the USA or Italy, and is top notch. When you rent gear, it’s often a crapshoot because you never know who had it before. Sometimes the woofer or tweeter is blown out, but the renter is betting on you not recognizing that. Not everyone is an audio expert.


I liken it to owning your own ski gear, and having to rent ski gear. If you have to rent ski gear then you will mostly likely spend most of your day on your back. The big reason is that ski boots must fit a certain way. They must mold to your specific foot, and must be the correct size. Rental boots have had multiple feet in them, and are just too loose to hold your foot in place. Who knows who rented that audio gear last? It may even have a slightly blown woofer, which will give off a rank smell, yet still work fine.


Another question to consider is, “Whom am I inviting to the event?” A large factor in considering a DJ is the caliber of people you invite to the event. Let’s be perfectly honest, there are folks who are going to be considerably jealous that you hired a good DJ. These are often the folks that spent their entire wedding budget on other things, and ended up using a music service or mp3 player as their music entertainment.  All their guests left right after dinner, and were generally bored during the event. There was no form of organization during the evening either.

When certain guests see everyone having a blast at your event they become jealous because they didn’t provide that type of fun at their event. I see these folks a mile away because they will often request some wacky song, and then tell the bride and groom that I didn’t play their request just to annoy them.


You must be strong-minded when hiring a DJ because the haters will definitely try to influence your perception. As an example, I once did an event where the clients had provided a playlist of specific songs for me to play. I played many of those songs during the cocktail hour, and while the bride and groom were away for pictures. Of all people, the bride’s own sister tried to tell the bride that I completely ignored the playlist; nothing was further from the truth. That type of jealousy can come from the strangest places, and having a strong mind allows you to standup to false statements, and understand that people will often say these things because they wish their event would have compared to yours. I came to find out later that the sister hired an overpriced DJ for her wedding that failed at pretty much all facets of the event, and she couldn’t handle the fact that her own sister had a more impressive event.

In the end, a good interactive DJ can bring organization, preparation, and quality service to your event. Also, a DJ can take requests; try coming up to an mp3 player and requesting some Gonzalo or The Beatles in real time. There are many tiers of DJs around the world, but it always comes down to your gut feeling When You Meet Them In Person! So, do you need a DJ? Like the answer to most questions, “It all depends.”

Thanks for reading.

DJ Evan