|Posted on August 3, 2015 at 5:30 PM|
I worked with an attorney for approximately two years. When potential clients looked like they were deciding not to hire him he would always use the line, “you get what you pay for.” I always found it insincere when he would use this phrase because, as someone who saw things from behind the scenes, I always knew this was more of a scare tactic than a substantive statement. After the service contract was signed, 9 times out of 10 the attorney would ask a friend to appear for court on his behalf.
This attorney would charge upwards of $2500.00 for a first DWI case. And, folks would pay it because they were afraid that if they spent less with another attorney they would not get good representation. There were even instances where the attorney would not even show up for court.
The statement of, “you get what you pay for,” is often used in the DJ realm. And, it’s better to consider the statement at face value. If you pay for a particular package or option then you should expect to receive that certain product. Considering the statement for its underlying connotation of, you need to pay more with me because you will receive a better product, is a falsehood.
DJ companies that charge more than $1000.00 for their basic packages must do so because of their overhead, as well as, enormous ego. A large portion of their income from events goes toward advertising costs. So, let’s break those costs down.
Weddingwire Account: $200.00 per month
Perfect Wedding Guide: $200.00 per month
The Knot Account: $200.00 per month
Google Adwords: $300.00 - $500.00 per month
Chambers of Commerce: $100.00 per month
Site Webmaster and SEO: $300.00 – $600.00 per month
Franchise Fees: $200.00 per month
Direct Mailing to Vendors/Facilities: $100.00
One of the most significant of these ad costs is Google Adwords. Google Adwords is a pay-per-click service that allows a vendor to obtain a top position in Google search. The vendor must pay more money per click to maintain a higher position. For instance, every time a person clicks on a Google Ad under a search for, “Albuquerque DJs” the vendor is spending about 10-12 dollars per click. You can see how these costs add up very quickly.
Looking at other costs besides advertising, consider if they have a commercial office; this is a huge monthly expense. Does the company have numerous DJs, MCs or assistants? I’ve done tons of shows, so I often will see the more prissy type DJ company owners who have a team of four or more employees setting up their gear. Bottom line is that since they don’t have enough employees with enough skills to conduct an event they must hire more people. Such is the case when the DJ company has to send both an MC and a DJ out for a show. Neither one is capable of perform the job of the other, so both are needed. In order to justify their inefficiencies they use phrases like, “you get what you pay for."
My prices are in the median amount because I run an efficient service. At least half of the money from an event will be reinvested back into my equipment, so I always have the latest upgrades in the market. I own four audio systems, and each one is tailor made for any setting. To me, overboard advertising is a considerable waste of money; it’s more of a way to buy an event rather than obtaining the event through merit. I’ve been able to have an excellent career as a DJ because most of the events I obtain are from prior clients, their families, and friends.
To be fair, the concept of, “getting what you pay for,” definitely applies to goods such as electronic mixers or amplifiers for instance. I’m a hobby electronics repairperson, so I can tell the difference between well-made capacitors or transistors, and the other junky stuff. See, this is quantifiable because you can calculate this information through math.
Services are never quantifiable in the same manner. Each one of us can attest to having paid lots of money for a cruddy service, and then paying less money for an excellent service. The clients that come to me are folks who work for their own money. They have enough pride to pay for their own expenses especially with regard to more luxury items such as a DJ, limo service, or videographer for instance. They may receive some monetary help from others for cost of venue, photographer, or food, but don’t want parents or others to have to foot the bill for everything.
This indicates responsibility, and those who are responsible are respectable, and in turn, folks that I enjoy doing events for because they always want to have a blast. You work hard, you play hard. When the credit card bill comes around and you see a $2500.00 payment to a DJ that was pretty mediocre, you will know you were ripped off. So, ask yourself, “did I really get what I paid for, or did that money pay for vendor inefficiency?”
Thanks for reading,